The practice in question involves procuring comments for content shared on the Facebook platform. This action is typically motivated by a desire to artificially inflate the perceived engagement and popularity of a post or page. For example, an individual or business might pay for comments to create the impression of active interest in a new product launch.
Boosting online visibility and credibility are often cited as key drivers behind this activity. The presence of numerous comments can create a bandwagon effect, encouraging genuine users to interact with the content. Historically, this approach has been viewed as a shortcut to achieving organic growth, although its long-term effectiveness and ethical considerations are subject to debate.
