On Instagram, “TOTM” commonly functions as an abbreviation for “Time of the Month,” a euphemistic reference to menstruation. Users may employ this initialism to discuss period-related experiences, share information about menstrual health, or connect with others on the platform facing similar circumstances. Its usage is often discreet, allowing for conversations about a sensitive topic without explicitly stating the term.
The employment of this abbreviation offers a degree of privacy and can foster a sense of community among individuals who menstruate. By using a less direct term, users can navigate potentially uncomfortable conversations in a public forum. Historically, discussions surrounding menstruation have been stigmatized; therefore, the utilization of shorthand like this represents a subtle shift towards greater openness and acceptance.