The profile design on the social media platform presented a chronological view of a user’s activity and shared content. It organized posts, photos, and life events in reverse chronological order, allowing viewers to scroll through a comprehensive history of the user’s online presence. For instance, a user could see posts from the current day at the top, followed by entries from previous days, months, and years.
The introduction of this design served several purposes. It provided users with an enhanced method of self-expression and curation of their online identity. This format also facilitated easier navigation and discovery of past content, enabling both the user and their connections to revisit significant moments and shared experiences. Furthermore, it changed the way brands interacted with users, allowing for more in-depth storytelling and relationship building through time.
