The process of selecting a representative visual frame for a video shared on the Facebook platform involves altering the image that viewers see before initiating playback. This adjustment directly influences initial perceptions and engagement with the content.
A strategically chosen visual preview enhances the appeal of video content within a user’s feed. It functions as a key driver for attracting attention, increasing click-through rates, and ultimately, maximizing the impact of the video’s message. Historically, this customization capability has evolved to provide content creators with more control over their brand’s representation.
