The practice of procuring additions to one’s audience on the Facebook platform through monetary exchange involves a direct transaction where payment is rendered in return for an artificial increase in the number of individuals listed as “following” a particular profile or page. This artificially inflates perceived popularity, even though the new followers may not represent genuine interest or engagement with the content being presented.
The motivation behind augmenting follower counts often stems from a desire to enhance social credibility and visibility within the competitive online sphere. A higher number of followers can create the illusion of influence and authority, potentially attracting organic growth from authentic users who perceive the page or profile as already being popular. Furthermore, this strategy has been historically used in marketing campaigns to quickly establish a baseline audience, particularly for new businesses or brands entering the market.
