Keywords affixed to visual content shared on a prominent social media platform, specifically relating to cosmetic application and artistic enhancement of facial features, serve as a method for categorization and increased visibility. For instance, a post showcasing a smoky eye technique might include descriptors relevant to eye shadow application or specific product brands used.
The strategic employment of such terms enables content discovery by users actively searching for relevant material. This practice benefits both content creators, seeking to expand their reach and influence, and consumers, looking for inspiration, tutorials, or product recommendations. Historically, this method of categorization has evolved alongside the growth of social media platforms, becoming an integral component of online marketing and community building within the beauty industry.