Descriptive labels applied to visual content on a popular social media platform, specifically relating to body art, enhance discoverability. For example, an image of a newly completed Japanese-style back piece might be marked with identifiers such as “irezumi,” “backpiece,” and “tattooart” to increase its visibility to users interested in similar content.
The strategic application of these labels is crucial for artists seeking to expand their reach and attract new clientele. It facilitates the connection between creators and potential customers who are actively searching for inspiration or artists specializing in particular styles. This practice has evolved from basic categorisation to a sophisticated marketing tool, shaping trends and influencing artistic recognition within the digital sphere.