The capability to direct viewers from a Facebook Story to an external webpage or resource involves embedding a hyperlink within the story’s visual content. This functionality is typically accessed through a link sticker, which can be added during the story creation process. For instance, a business might include a link sticker directing viewers to a product page on its website.
This feature offers significant advantages for businesses, content creators, and organizations seeking to drive traffic, promote products or services, or share relevant information. Historically, the ability to add clickable links within Stories was restricted to verified accounts or those with a large following. However, Facebook has expanded access, allowing a wider range of users to leverage this tool for enhanced engagement and reach. Its availability greatly simplifies the process of sharing resources and promoting opportunities within the visual, ephemeral format of a Facebook Story.