The ability to curate content displayed within a social media platform’s primary information stream is a function desired by many users. Managing the visibility of updates from connections, groups, and pages allows for a personalized experience. For example, an individual may wish to reduce the frequency of posts from a specific acquaintance without unfriending them completely.
This feature enhances user satisfaction by mitigating information overload and prioritizing content relevance. Historically, social media algorithms have often prioritized engagement metrics over user preferences, leading to an influx of irrelevant or unwanted posts. The capacity to filter this flow provides users with greater control over their online environment, improving their overall experience and fostering more meaningful interactions.