A radio station broadcasting at 91 FM frequency is providing a live audio and video stream through the social media platform Facebook. This type of broadcast allows listeners to experience the radio programming in real-time through the internet, often including visual elements not available via traditional radio. As an example, a listener might view the on-air personality during a music set or an interview.
This broadcasting method expands the station’s reach beyond its terrestrial radio signal, allowing a global audience to tune in. This expanded access can lead to increased listenership, greater audience engagement, and new revenue opportunities. The availability of live video creates a more immersive and interactive experience, differentiating the broadcast from traditional audio-only platforms. Historically, radio stations have sought various methods to extend their reach, with live streaming via social media representing a recent and significant development.
