Empty tiles used within Instagram Stories Highlights function as visual separators. These tiles lack any image or text, and instead, typically display a solid color or gradient. Their presence is primarily aesthetic, offering a clean break between visually distinct sets of highlighted content. For example, a user might employ a series of white or black empty tiles to create visual breathing room between highlights dedicated to “Travel” and “Food.”
The implementation of visual separators in this manner enhances the overall organization and presentation of a user’s profile. Strategically placed, these elements improve user experience by making the profile more navigable and less visually cluttered. This practice contributes to a more professional or curated appearance, potentially increasing audience engagement and reinforcing brand identity. The practice emerged as users sought greater customization of their profiles beyond the platform’s default organizational features.