The phrase refers to the image displayed at the top of a Facebook profile or page, intended for social networking platforms, particularly the Facebook environment, emphasizing the background component and specifying its dimensions in pixels: 820 pixels wide by 312 pixels tall. This visual element acts as a banner, a key branding and identity marker on a social media profile.
The cover image is crucial for making a strong first impression on visitors. Its effective use can communicate a brand’s identity, values, or a user’s personality. It serves as prime real estate for promoting events, showcasing products, or simply reflecting the user’s interests. Historically, the implementation of customizable profile banners allowed for more creative expression than simple profile pictures, evolving from basic static images to dynamic content.