The process of establishing a link between one’s Facebook profile and Snapchat account essentially involves sharing content or account information across both platforms. This can range from importing Facebook friends to Snapchat to sharing Snapchat stories on the Facebook platform.
Establishing a connection between these social media services can streamline the user experience by facilitating friend discovery and cross-platform content sharing. Historically, users have sought methods to integrate different social networks to consolidate their online presence and simplify engagement with their social circles.