The phrase refers to the act of sharing motivational or encouraging statements, specifically crafted to advocate for patronage of smaller, independently owned enterprises, on the Instagram social media platform. These shared sentiments often take the form of visually appealing graphics paired with brief, impactful text designed to resonate with users and inspire them to choose local or independent businesses over larger corporations. A typical example might feature a quote like, “Small businesses, big dreams,” superimposed on an image of a thriving local shop, encouraging followers to shop there.
The dissemination of these messages is important as it fosters a sense of community and underscores the economic and social contributions of these ventures. The act of bolstering these enterprises through conscious consumer choices aids in job creation, strengthens local economies, and promotes diverse product and service offerings. Historically, support for these establishments has been vital for maintaining a balanced economic landscape and preserving unique cultural identities within communities.
