The practice of selling products directly to customers through real-time video streams on a prominent social media platform represents a growing trend in e-commerce. This approach leverages the immediacy and interactivity of live video to simulate the in-store shopping experience online, allowing for product demonstrations, Q&A sessions, and immediate purchases.
This sales method offers numerous advantages, including increased customer engagement, higher conversion rates compared to traditional online advertising, and valuable real-time feedback for businesses. Its origins can be traced to similar practices in Asian markets, but its adoption on global platforms has expanded its reach and influence, altering how businesses interact with consumers and driving a more dynamic shopping experience.
