The guideline, previously enforced by the platform, dictated that image-based advertisements could not contain more than 20% text. This constraint aimed to improve user experience by prioritizing visually appealing content and reducing the perceived clutter of excessive text within ad images. For instance, an advertisement promoting a sale would ideally feature a compelling image with minimal text overlay, directing users to click for details rather than overwhelming them with information directly on the image.
The rationale behind this policy centered on the belief that ads with less text are more engaging and lead to better user interaction. Historically, the platform analyzed the text density of images to ensure compliance. While the strict enforcement of the 20% limitation has been relaxed, the underlying principle of prioritizing visual content remains a core tenet of effective advertising strategies on the platform. Reduced text in ad images often correlates with increased click-through rates and overall ad performance.
