Repeated views of ephemeral content on the Instagram platform are tracked and presented to the content creator. This metric indicates the number of times an individual user has viewed a segment of their posted story beyond the initial viewing. For example, if a person watches a five-part story from the beginning, and then later watches the third part again, it is counted as a rewatch.
The observation of repeated views offers valuable insight into audience engagement and content performance. Analyzing which segments of a story receive repeat attention can assist in refining future content strategy. Historically, tracking views has been a core component of understanding content consumption, and rewatches provide a more granular layer of data within the context of ephemeral social media.
