Seeking advice from one’s social network regarding products, services, or experiences represents a common online behavior. Individuals often leverage their Facebook connections to gather suggestions and opinions before making purchasing decisions or exploring new activities. For example, a user might post a status update requesting suggestions for a local restaurant or a reliable plumber.
Soliciting input from known contacts offers several advantages. It provides access to firsthand accounts and potentially more trustworthy perspectives than anonymous online reviews. This practice can expedite the decision-making process and increase confidence in the eventual selection. Historically, word-of-mouth referrals have been a cornerstone of commerce, and this digital adaptation extends that tradition into the online sphere.