Requesting endorsements on the platform involves soliciting testimonials from connections to enhance credibility and visibility. For example, a business owner might request a customer to share their positive experience on the business’s Facebook page.
Obtaining these endorsements is important because it leverages social proof, potentially building trust with prospective customers and improving online reputation. Historically, word-of-mouth marketing has been a powerful tool, and these platform endorsements serve as a digital extension of that.
