This refers to a specific instance of promotional marketing. A regional supermarket chain, El Rancho, distributes its weekly sales circular within the Fort Worth, Texas area, and utilizes the social media platform Facebook as one channel for dissemination. This strategy allows the company to reach potential customers who are active on the platform and reside within the targeted geographical market.
The significance of this approach lies in its ability to deliver timely, location-specific information directly to consumers. The supermarket benefits by increasing awareness of current promotions and potentially driving traffic to its Fort Worth stores. Historically, printed circulars were the primary method for distributing this type of information. The shift toward digital channels, including Facebook, reflects a response to evolving consumer habits and preferences for accessing information online.
