Creating interactive assessments within the Instagram platform involves utilizing the built-in features available in Stories. This functionality allows account holders to pose multiple-choice questions to their followers, gathering immediate responses. A user prepares an image or video backdrop, then accesses the sticker tray to select the quiz sticker, populating it with a question and several answer options. This engages audience participation through a direct interaction.
Interactive assessments on social media foster heightened engagement and offer valuable insights into audience preferences and knowledge. They serve as a dynamic tool for marketing campaigns, providing immediate feedback and encouraging active participation. The data gathered can inform content strategy, refine product offerings, and strengthen brand connections. Historically, these features represent a shift toward user-centric content, where audiences actively contribute to the narrative.