Instagram Highlights are collections of Instagram Stories that are saved and displayed permanently on a user’s profile. Unlike regular Stories, which disappear after 24 hours, Highlights remain visible until the user chooses to remove them. The visibility of these curated collections is intrinsically tied to the privacy settings of the account owner. An Instagram profile set to public allows anyone, whether they follow the account or not, to view the Highlights. Conversely, a private account limits access to only approved followers.
Understanding the accessibility of visual storytelling is crucial for both personal branding and business strategy. For individuals, it manages the perception of online identity. For businesses, it affects brand reach and engagement. Previously, content disappearing after 24 hours presented a challenge for conveying lasting information. Highlights address this by providing a persistent method for showcasing valuable content such as product demonstrations, event coverage, or frequently asked questions.
