A strategy employed on the platform involves users electing to execute specific operational aspects by hand, rather than relying entirely on automated systems or third-party tools. An example of this approach includes personally responding to each direct message received, as opposed to utilizing an auto-reply function. This approach might also involve a brand manually curating content to ensure perfect alignment with its ethos.
This selective hands-on management is often undertaken to cultivate a stronger sense of authenticity and direct engagement with the audience. Benefits can include fostering customer loyalty through personalized interactions, maintaining a consistent brand voice and aesthetic, and gaining nuanced insights into customer sentiment. Historically, it represents a return to more personalized marketing tactics in response to perceived automation fatigue among consumers.
