Post visibility on Facebook is determined by a complex algorithm that assesses the likelihood of a user engaging with content. This algorithm prioritizes content it believes will be most relevant and interesting to each individual user. The reduced reach of shared content can stem from factors influencing this algorithmic assessment.
Understanding the dynamics that affect post visibility is crucial for individuals and organizations aiming to effectively communicate on the platform. Maximizing content exposure allows for broader dissemination of information, increased engagement with audiences, and the potential to achieve communication goals. The initial organic reach on Facebook was substantially higher in its early years, gradually decreasing as the platform matured and the volume of content increased.