The ability to share up to 15 photos or videos in a single Instagram post is a feature available through carousels. A carousel post appears as a single post in the user’s feed, but allows viewers to swipe through multiple images or video clips. Users can create these posts directly within the Instagram app during the posting process.
This functionality provides a significant advantage for content creators and businesses. Carousels enable a more comprehensive narrative, allowing for detailed product showcases, step-by-step guides, or the presentation of a series of related images. Historically, single-image posts were the norm, limiting the depth of information conveyed. Carousels offer greater engagement potential, as viewers spend more time interacting with a single post by swiping through the content. This extended engagement can lead to increased visibility and interaction with the algorithm.