The ability to ascertain the identity of individuals who have accessed Instagram Highlights varies. Instagram provides data regarding viewers, but this information is not permanently accessible. After a Highlight is active, the platform provides a list of accounts that viewed each segment. This functionality allows content creators to understand audience engagement within a limited timeframe.
Understanding audience interaction with ephemeral content like Highlights offers strategic advantages. For businesses, it allows for targeted advertising and content optimization. For individual users, it provides insights into the reach and appeal of shared experiences. Historically, this kind of granular data was unavailable on social media platforms, representing a shift toward more detailed analytics for content creators.
