Visibility of viewers on Facebook Stories is generally limited to the story’s creator. The individual who posted the story has access to a list of accounts that have viewed it. This information is typically available for 24 hours, coinciding with the duration that the story remains active. For instance, after posting a story, the account holder can tap on the story to reveal a list of usernames that have seen it.
Understanding audience engagement is a significant benefit of this feature for content creators and businesses using Facebook Stories. It provides direct feedback on which users are interacting with the posted content. The history of this feature is rooted in providing creators with insights into their audience, enabling them to tailor future content for improved engagement and reach. Previously, knowing who specifically viewed content was more limited on platforms like Facebook; the story viewer list offers a more granular level of data.