The phrase “nice try diddy” appearing in the comment sections of Instagram advertisements, particularly those perceived as dubious or scams, serves as a shorthand expression of skepticism and distrust. It implies that the advertisement is employing tactics reminiscent of alleged past schemes or behaviors associated with the media personality Sean “Diddy” Combs, also known as Diddy. The comment essentially accuses the advertiser of attempting to deceive or manipulate viewers.
The prevalence of this comment reflects a broader cultural distrust of online advertising, particularly in the context of get-rich-quick schemes or promotions that appear too good to be true. Its emergence suggests a shared awareness of allegations surrounding Diddy and a collective online vocabulary for expressing suspicions regarding potentially fraudulent or exploitative online content. This shared understanding allows users to quickly and efficiently convey their skepticism to others viewing the same advertisement.