Messages delivered through the Messenger platform that adhere to specific content guidelines and are sent to users who have opted-in to receive recurring updates constitute a particular form of communication. This mechanism allows businesses to send relevant, non-promotional content, such as news updates, productivity tips, or weather alerts, directly to subscribers. For instance, a news organization might offer daily headline briefings, or a fitness app could send workout reminders and health advice.
The value of this communication method lies in its ability to foster ongoing engagement and build stronger customer relationships. By providing consistent, valuable content, organizations can maintain a presence in users daily lives and establish themselves as trusted sources of information. Originally conceived to curb excessive promotional messaging within the Messenger environment, this approach prioritizes user experience and provides a channel for delivering information of genuine interest.
