The phrase refers to the cost associated with acquiring or maintaining a verified badge on the Instagram platform during the year 2024. This includes any fees levied by Meta, the parent company of Instagram, for the verification service, as well as potential indirect costs like subscription fees for Meta Verified. The monetary aspect can directly affect individuals and businesses seeking credibility and enhanced visibility on the social media platform.
The presence of a verified badge provides users with assurance that the account belongs to the authentic individual or entity it represents. This is particularly important in combating impersonation and fraud, thereby enhancing trust and brand protection. Historically, verification was primarily granted based on notability and newsworthiness, but the introduction of subscription-based verification programs has altered the landscape, making it accessible to a wider range of users willing to pay the associated fees. This shift has implications for the perceived value and meaning of verification.
