Accessing the features of the popular online buying and selling platform requires an active user profile on a specific social media network. Without a validated and operational account on this network, utilizing the marketplace functionalities is generally not possible.
This integration offers several advantages, including enhanced user verification, which contributes to a safer transaction environment. It also leverages the existing social graph for increased discoverability and potential networking opportunities. Historically, this linkage was implemented to reduce fraudulent activities and increase user accountability, fostering a more trustworthy community.