The duration a visual narrative remains visible on the platform is 24 hours. After this timeframe, the content is no longer accessible to the user’s followers through the designated “Stories” section.
This ephemeral quality encourages spontaneous content creation and viewing. Its temporary nature fosters a sense of immediacy and can drive engagement, as viewers are aware the content will disappear. The concept gained prominence as a way to share fleeting moments without permanently populating one’s profile.