Controlling the visibility of one’s endorsements on the Facebook platform involves adjusting privacy settings associated with pages and posts a user has indicated they “like.” This ensures that the list of pages a user has liked, or their specific reactions to content, are not readily accessible to the general public or specific individuals within their network. The procedure to achieve this requires navigating to the settings menu and modifying the audience for liked content.
Modifying the privacy of these endorsements is important for maintaining a level of control over one’s digital footprint. It allows users to curate their online presence, preventing unintended interpretations or judgments based on their stated preferences. Historically, default settings often left this information publicly accessible, leading to a demand for greater user agency in managing data disclosure and online reputation. Benefits include minimizing potential for targeted advertising based on revealed preferences, and limiting information available to potential employers or acquaintances.