These guidelines are the documented rules and regulations established by the social media platform for businesses and individuals seeking to acquire potential customer contact information through advertising campaigns and related activities. For example, they dictate what types of data can be collected, how that data can be used, and the disclosures that must be made to users.
Adherence to these policies is crucial for maintaining a trustworthy relationship with potential customers and avoiding penalties, such as campaign disapproval or account suspension. Historically, their development reflects a growing emphasis on user privacy and data security in the digital advertising landscape, responding to both regulatory changes and evolving consumer expectations.
