The phenomenon describes a user’s Facebook news feed dominated by irrelevant, low-quality, or undesirable content. This can include excessive advertisements, clickbait articles, repetitive memes, posts from distant acquaintances, or content that is factually inaccurate. As an example, a user might log in and find their feed saturated with sponsored posts unrelated to their interests and sensationalized news stories from unreliable sources, obscuring updates from close friends and family.
The presence of such content diminishes the value of the platform for users. It leads to decreased engagement, frustration, and a perception that the platform prioritizes advertising revenue over user experience. Historically, this issue has stemmed from algorithmic changes designed to maximize ad exposure and prioritize viral content, often at the expense of content relevance and personal connections. Addressing this problem is crucial for maintaining user satisfaction and preventing migration to alternative social media platforms.
