The phrase in question refers to the act of purchasing artificial increases in the number of users following an Instagram profile, specifically targeting Italian users. This can involve various methods, including the use of bot accounts, fake profiles, or paid services that promise to deliver a specified quantity of new followers originating from Italy. For instance, an individual or business seeking to enhance their perceived popularity on the platform might engage in this activity to inflate their follower count.
The practice of acquiring these artificial followers is often undertaken with the intention of improving credibility, visibility, or perceived influence on the social media platform. The historical context stems from the desire to quickly establish a strong online presence, particularly for businesses and individuals aiming to capitalize on the marketing and promotional opportunities presented by Instagram. However, this approach carries potential risks, including damage to organic engagement rates and violation of Instagram’s terms of service, which actively discourage and penalize the use of inauthentic accounts.
