The phrase denotes a process of utilizing a large language model, specifically ChatGPT, to provide humorous, critical, and often sarcastic commentary on the content presented within an individual’s Instagram profile. For example, a user might provide ChatGPT with information about their recent posts, captions, and overall aesthetic, prompting the AI to generate a roast that highlights perceived flaws, inconsistencies, or clichs.
This activity serves multiple purposes. It can provide a novel form of entertainment, offering a lighthearted critique that contrasts with the often curated and idealized presentations common on the platform. Furthermore, the resulting commentary may offer unexpected insights into how an Instagram feed is perceived by an external observer, potentially leading to adjustments in content strategy or presentation style. The current fascination with this stems from the intersection of social media culture and the accessibility of advanced AI technologies.