Instagram’s Highlights feature allows users to group Stories together permanently on their profile. A key aspect of using this feature is understanding data related to viewer engagement. While Instagram provides aggregate views for each Highlight, determining the specific individual accounts that viewed each segment is time sensitive.
Understanding engagement with Highlights offers valuable insights into audience interest. This data can inform content creation strategies, allowing account holders to tailor future posts to resonate with their followers. Knowing which topics garner the most attention can improve overall reach and engagement rates. Historically, this data has been crucial for businesses and influencers to optimize their online presence.