The visibility of viewers for Instagram Highlights operates differently from standard Instagram Stories. While ephemeral Stories allow content creators to see the specific accounts that have viewed each individual piece of content within the 24-hour window of availability, Highlights, which are archived Stories saved to a profile, present a more aggregated view of viewership.
Understanding audience engagement is a significant aspect of content strategy on Instagram. The information available about who has viewed archived story content provides insight into the audience segments engaging with particular types of content. This data can be useful for tailoring future posts and improving the overall content strategy to enhance reach and engagement within the platform.