Visual content curated for Instagram Highlights serves as a persistent introduction to a profile. These visuals, often still images, represent categorized content that users choose to showcase beyond the standard 24-hour lifespan of Instagram Stories. For example, a business might use such visuals to represent product categories, customer testimonials, or upcoming events.
The practice of using curated visuals offers several benefits. It allows profiles to present a concise overview of their brand or personal identity, improving user experience by providing easily accessible, categorized information. Historically, this feature addressed the ephemeral nature of Stories, enabling the extension of valuable content’s reach and impact.