Configuring a MikroTik router to direct guest network users to a Facebook page for check-in purposes is a common practice in businesses offering complimentary Wi-Fi. This process typically involves setting up a “walled garden” that redirects unauthenticated users to a captive portal. The portal then prompts them to check in on the business’s Facebook page before granting internet access. This method can leverage social media engagement as a condition for accessing the internet.
Implementing this functionality can provide several advantages. For the business, it offers increased visibility on social media platforms, potentially expanding their reach and attracting new customers through check-ins and shares. It can also provide valuable demographic data about their clientele. Historically, businesses have used various methods of authentication for guest Wi-Fi, ranging from simple passwords to complex user accounts. Social media check-ins offer a more streamlined and engaging approach.