The action of extending invitations to individuals within one’s social network to connect with and follow a designated Facebook page is a common practice for page administrators. This process typically involves navigating to the page’s interface, selecting an option that initiates the invitation process, and then choosing individuals from a list of existing Facebook friends to whom the invitation will be sent. For example, a business owner might use this functionality to encourage their personal contacts to support their business’s Facebook presence.
Expanding a page’s audience through this method is vital for increasing its visibility, reach, and potential engagement. A larger follower base often translates to greater organic reach of content, leading to more interactions (likes, comments, shares) and, consequently, heightened brand awareness or promotion of the page’s purpose. Historically, this type of direct outreach has been a cornerstone of social media marketing strategies for driving initial growth and building a dedicated community around a specific page or brand.
