The phrase signifies the pursuit of gaining a small number of endorsements on Instagram posts without monetary cost. This often involves utilizing third-party applications or engaging in like-for-like exchanges, aiming to elevate the perceived popularity of a specific image or video on the platform. As an illustration, a user might download an app promising an initial allocation of ten approvals on a newly uploaded picture in exchange for account access.
The perceived value lies in jumpstarting engagement and potentially attracting organic growth. The initial social validation might encourage further interaction from other users. Historically, methods of acquiring this initial engagement have ranged from manual reciprocal agreements to automated bot services. The desirability stems from the inherent social proof associated with demonstrating early traction on Instagram posts.
