A brief, often humorous, textual description accompanying a photograph or video shared on the Instagram social media platform, tailored to appeal to a fraternity’s membership and audience, and often reflecting the organization’s values, activities, or inside jokes. For example, an image of fraternity members participating in a philanthropy event might be paired with text highlighting the event’s impact and encouraging donations.
The strategic use of such text serves several purposes, including bolstering group identity, projecting a desired image to the wider public, and increasing engagement with online content. Historically, fraternities have relied on word-of-mouth and printed materials for communication. The advent of social media has provided a new and powerful tool for shaping perceptions and fostering community among members, necessitating careful consideration of the messages conveyed online.
