Facebook’s platform sometimes leads users to subscribe to pages without explicit consent. This can occur through various mechanisms, such as interacting with content from a page or as a result of changes in platform algorithms. For example, a user who ‘likes’ a post from a specific business may find themselves automatically following that business’s page shortly thereafter.
The automatic association with pages can expose individuals to information and updates that they may not have actively sought out. This can be beneficial, connecting users with relevant businesses, organizations, or content creators. However, it can also be viewed as intrusive, particularly when the content is perceived as irrelevant or unwanted. Historically, Facebook has adjusted these automated features based on user feedback and evolving platform strategies.