The concept involves utilizing automated programs to artificially inflate the number of individuals following an Instagram account without cost to the account holder. For example, a user might employ such a service intending to present a greater appearance of popularity or influence on the platform.
The perceived importance stems from the desire to rapidly enhance social media presence. Historically, this approach has been pursued as a shortcut to gaining credibility and attracting genuine followers, although ethical and practical concerns often outweigh the initial allure. The immediate benefit seems to be a higher follower count, but the long-term effects typically involve decreased engagement rates and potential penalties from Instagram.