A unique numerical identifier is assigned to each entity created within Facebook’s business management platform. This identifier serves as a distinct reference point, allowing Facebook’s systems, and integrated third-party applications, to accurately locate and interact with the specific business account. For example, when configuring advertising campaigns or granting access permissions, this numerical string ensures the correct account is targeted.
The identifier is essential for streamlined operations within the Facebook ecosystem. It facilitates accurate tracking of ad spend, efficient management of user roles and permissions, and seamless integration with marketing partners. Historically, the use of this distinct identifier has reduced ambiguity and improved the reliability of data transfer between Facebook and external platforms. This, in turn, allows businesses to better understand their performance and optimize their strategies.