Visibility of content from one’s social connections on the Facebook platform is governed by algorithms designed to prioritize information deemed most relevant to the individual user. These algorithms consider factors such as frequency of interaction, type of content shared, and overall engagement patterns. Consequently, not all posts from all connected individuals are displayed within a user’s primary news feed. The system aims to present a curated stream of information it believes will be of greatest interest to the user.
Increased visibility of social connections’ posts offers the benefit of stronger social bonds and enhanced awareness of important life events or shared interests. Historically, social media platforms initially presented content in a chronological order. However, as networks grew exponentially, algorithmic curation became necessary to manage information overload and provide a more personalized experience. This shift prioritized relevance over strict chronological order, leading to a dynamic, evolving landscape of content visibility.
