The practice of acquiring pre-existing advertising profiles on the Facebook platform, ones that have been active for an extended duration, is an activity pursued by some marketers. These profiles often possess an established history of advertising activity and adherence to platform policies. For example, a business might seek to utilize an account created several years prior and used for previous campaigns, rather than establishing a new one.
A primary motivator for engaging in this activity is the perceived increase in trustworthiness and stability it offers. Established profiles can circumvent initial scrutiny often applied to new accounts. This perceived advantage is based on the premise that older accounts have built a reputation within the advertising ecosystem and may face fewer restrictions or suspensions compared to newer accounts. The historical context of this stems from marketers seeking to rapidly scale campaigns and mitigate the potential disruption caused by platform algorithms targeting new or suspect advertising practices.
