A Facebook Page serves as a public profile for businesses, brands, organizations, and public figures. It is designed for disseminating information to a broad audience, encouraging engagement through posts, and building a community around a specific identity. For example, a restaurant might create a Page to share menu updates, promotions, and customer testimonials.
A Facebook Group, on the other hand, functions as a community forum centered on shared interests or affiliations. Its primary purpose is facilitating discussions, fostering connections, and enabling members to interact with each other. This platform allows users to create subgroups and collaborative interactions. Historically, Pages became more prominent for brand marketing while Groups evolved to support niche communities and peer support networks.